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Closeup Diamond Attraction – Power White

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Now make heads turn every time you walk into a room with your dazzling white smile.

For the first time a revolutionary new Closeup range, co-created with cosmetic dentists – our most advanced innovation yet.

Inspired by the technologies in Cosmetic Dentistry to give you the white smile that will captivate everyone around you!

Power White

With Blue Light Technology.

This toothpaste has revolutionary Blue Light Technology. When you brush with it, you see the unique blue foam in action.

After brushing, the blue is gone… and your teeth are visibly* whiter than ever before. Right from the first brush! It also provides gradual whitening with regular use.

For a smile so desirable, others can?t help but get closer to you.

For years, Closeup has been synonymous with fresh breath confidence that we require during our social interactions.

Closeup, since its launch, has been synonymous with ‘Freshness’ that gives you the confidence in social situations.

The brand has always been unique and fun, encouraging people to open up by getting over their self doubt. It is aimed at every person who is young at heart.

Key Facts

  • India?s 1st gel toothpaste
  • Market leader in gel toothpaste category for over 3 decades
  • Some of the best known celebrities have been part of Closeup ads over the years
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